Company Description
"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/ .
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
Job Description
Market Analysis and Strategy Development:
Conduct thorough market research to identify trends, competitors, and potential areas for growth.
Develop comprehensive business development strategies aligned with the hotel's objectives and market dynamics.
Identify target market segments and develop tailored strategies to penetrate and capture market share.
Sales and Revenue Generation:
Develop and execute sales plans to meet or exceed revenue targets.
Build and maintain strong relationships with corporate clients, travel agencies, event planners, and other key stakeholders.
Negotiate contracts, pricing, and terms to secure profitable business agreements.
Continuously explore new revenue streams, such as group bookings, events, packages, and ancillary services.
Partnership Development:
Cultivate strategic partnerships with local businesses, tourism boards, and industry influencers to drive referral business and enhance the hotel's brand visibility.
Collaborate with marketing teams to develop joint promotional campaigns and leverage partner networks effectively.
Customer Relationship Management:
Ensure exceptional customer service standards are maintained to foster guest loyalty and positive reviews.
Actively engage with guests to gather feedback, address concerns, and identify opportunities for improvement.
Implement loyalty programs and retention strategies to encourage repeat business and enhance guest satisfaction.
Networking and Representation:
Represent the hotel at industry events, trade shows, and networking functions to promote brand awareness and establish professional relationships.
Stay abreast of industry trends, best practices, and regulatory changes to remain competitive and adaptive in the market.
Reporting and Analysis:
Track and analyze sales performance metrics, market trends, and customer feedback to assess effectiveness of business development strategies.
Prepare regular reports and presentations for senior management, highlighting key insights, achievements, and areas for improvement.
Qualifications
Bachelor's degree in Business Administration, Marketing, Hospitality Management, or related field. MBA preferred.
Proven track record of success in business development or sales roles within the hospitality industry, preferably in a managerial capacity.
Strong understanding of hotel operations, revenue management principles, and industry dynamics.
Excellent communication, negotiation, and interpersonal skills.
Strategic thinker with the ability to analyze complex data and develop actionable insights.
Results-oriented mindset with a focus on driving revenue growth and achieving targets.
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