Associate Director Marketing Prescription (Healthcare)
Madrid
Madrid, Community of Madrid, ES Misión: The marketing manager defines and implements the marketing strategy and handles the marketing team for new product launch, planning, budgeting, and training for the Healthcare Prescription line. The marketing manager will be responsible for ensuring that market initiatives are aligned with the Healthcare BU strategy, maximizing the current business, and looking for new business opportunities. This role requires full oversight of the marketing strategy, training for the product management team, and execution for the portfolio. The marketing manager sets marketing priorities and strategic promotional direction for selective brands while building cohesion with internal and external stakeholders. This position reports directly into the HC Marketing Direction of the Spanish market company.
Funciones y responsabilidades: Lead and coach the team under his/her responsibility, ensuring the development of team members.Develop and drive ideation, implementation, and execution of effective long and short-term marketing strategies to establish and ensure continuous competitive advantage and success of assigned product portfolio.Drive the Healthcare Prescription business to the next level by identifying market and business trends, ensuring fit within the strategic pillars defined in the BU, and implementing cross-functional aspects to maintain competitiveness in the market.Ensure continuous collaboration with all functions and divisions, namely sales, medical, training, and market access teams, to ensure effective conceptualization and implementation of brand plans.Develop omnichannel plans to improve customer impact and experience by delivering a more targeted and personalized customer journey.Optimize allocation of all resources to brands through active assessment of return on investment.Ensure that development and design of innovative promotional campaigns and business activities comply with relevant acts, legal demands, and ethical standards.Establish a KOL network among the GPs and specialties under his/her responsibility.Ensure a strong customer focus with an upskilled Business Intelligence strategy, evaluating effectiveness of marketing strategies, campaigns, and medical experts' development through regular field visits, customer engagements, and competitive intelligence analysis.Drive an innovation mindset within the BU, participating in the assessment of new projects and products together with the LCM & Innovation manager.Provide reliable sales, costs, and demand forecasts and ensure supply of all products.Ensure knowledge of the commercial contractual conditions of the licensed products under the scope of responsibility and liaise with partners to foster collaboration.Foster collaboration and synergies with the OTC business through the Pharmacy line.Formación: Bachelor's or master's business/science degree. Professional level in Spanish and English, both in oral and written communications.
Conocimientos específicos: Experience working in a matrix and managing diverse stakeholders, including external stakeholders. Possesses good analytical skills and a strategic mindset. High business acumen and operational leadership skills to drive a team and support leadership and cross-functional teams. A clear and confident communicator, comfortable dealing with and influencing colleagues and senior stakeholders. Self-driven with proven project management skills to execute multiple projects with precision and accuracy in a very fast-paced environment. Ability to generate high-quality market analysis and define strategic plans with a forward-looking perspective.
Experiencia: Minimum 5-6 years of experience in pharmaceutical marketing. In-depth understanding of the Spanish market, pharma market trends, and competitive landscape.
Valores y competencias: Our strong values: Care, Courage, Innovation, and Simplicity, are incorporated into everything we do. They are behind our mission and vision which guide us today and lead us to the future.
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