The Account Manager at 2 Open China Ecommerce is a key role focused on managing and strengthening relationships with clients looking to expand in the Chinese market. This role will not only act as the primary contact for clients but also as a strategic consultant, helping them navigate China's complex digital ecosystem. The mission is to ensure that ecommerce and digital marketing strategies are successfully implemented, delivering long-term value for both clients and 2 Open.
Tasks
1. Client Relationship Management in the Chinese Market
Act as the main point of contact for clients interested in entering or expanding in the Chinese market.
Build and maintain a close and continuous relationship with each client, understanding their specific goals and challenges in Chinese ecommerce.
Keep clients informed about changes in the Chinese digital landscape, local regulations, and consumer trends, providing them with up-to-date analysis and insights to support informed decision-making.
2. Development of Customized Ecommerce Strategies
Design tailored ecommerce strategies for each client based on their industry, target audience, and specific goals in the Chinese market.
Collaborate with the digital marketing team to implement SEO, SEM, and social media campaigns targeting the Chinese audience, ensuring effective performance that meets client goals.
Suggest initiatives like opening online stores on local platforms (JD, Tmall) or social media strategies on Douyin (TikTok in China), Xiaohongshu, and WeChat to boost product visibility and sales.
3. Internal Coordination and Collaboration
Work closely with internal teams (marketing, logistics, technical support) to ensure alignment in operations and campaigns.
Monitor campaign performance and adjust strategies as necessary, keeping stakeholders informed of progress.
4. Identifying Opportunities for Expansion
Suggest cross-selling and upselling options based on emerging trends and complementary products.
Recommend new channels or innovative digital product offerings, such as Douyin, that align with the growth strategy of each client.
5. Proactive Adaptation and Problem Resolution
Quickly manage any technical, logistical, or compliance issues that arise, acting as a liaison between the client and internal teams.
Assess compliance risks and propose preventive solutions to minimize any disruptions to clients' operations in China.
6. Support in Data Analysis and Business Intelligence
Use data analytics tools to understand campaign performance and consumer behavior, offering periodic reports and strategic recommendations.
Develop reports that highlight ROI and key metrics to help clients understand the impact of their digital presence in China.
Requirements
In-depth Knowledge of the Chinese Market: Familiarity with ecommerce and digital marketing in China, including strong knowledge of platforms like Tmall, JD, Douyin, and Xiaohongshu.
Technological Adaptability: Ability to quickly learn and use data analysis tools, campaign management software, and emerging platforms in the Chinese market.
Cross-Cultural Communication and Negotiation: Excellent skills for interacting and negotiating with international clients and Chinese providers, understanding cultural sensitivities and adapting to local communication styles.
Critical Thinking and Problem Solving: Ability to anticipate and resolve operational, technical, and regulatory challenges, with a client- and results-oriented approach.
Benefits
Competitive salary with a performance-based variable pay component.
Opportunities for professional growth and development.
Join our team and help transform the digital experience of our clients in the Chinese market!
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